Why Does Your Company Need a Blog?

 

Start With Blog

 

We are entering the information age where the internet and search engines are an integral part of our daily lives. This information exchange encourages business people to filter profits and strengthen their "fishnets", so that information exchange activities become more purposeful. So, what can blogs do for companies? Understand this sequence, then we will see how blogs can do their job.

Trust Is Key

A lively and effective blog makes the public (internal and external) of the company believe in the organization, products, and services. This signifies that each element within the company is working properly and contributing toward the set goals. Before applicants meet the interview schedule, they will go to the website and click on the company blog to dig up more information from there, before customers make a purchase decision, they will go to the company blog to see how the company is performing, top management will periodically check the company website and blog, what is displayed and how it "looks and feels" can influence the public's assessment of the company. The point is, that trust builds interest. When people are interested, they will communicate. When the trust account is high, communication is easy, instant, and effective, says Stephen Covey, author of the famous book The Seven Habits of Highly Effective People.

Building Long-Term Relationships

When trust builds people's interest, especially the company's marketing targets, then they will communicate; whether it's asking questions, providing feedback, looking at goods, considering services, placing orders, or providing reviews or references to more potential buyers or users. This repetitive activity increases the number of visits to the company's web and blog, so it is from this relationship that reputation is built.

If the series of action lines above occur continuously and consistently, the company's products and services reach a point where the brand of goods occupies the minds of customers and potential customers, so that they become loyal customers who "can't go anywhere else."

When these marketing goals occur and a lively and effective blog acts as one of the entry points for recognizing companies in the flow of information exchange, in the end, not only in the form of numbers only profits are expressed but also emotional satisfaction in the marketing relationship for both parties.